Pay Per Click (PPC) advertising allows you to place a small advert on the first page of major search engines when a specific keyword is searched for. By positioning your business in front of a consumer at precisely the time when they are looking to purchase your product or service, PPC is by far the most targeted advertising vehicle available to your business.

Pay Per Click advertising campaigns are based upon keyword auctions. Users bid on keywords (generated by target market research) that people will use as search terms when looking for your key products or services. When someone enters a search phrase including the chosen keyword, the advert relevant to that keyword is shown.

When someone clicks on your advert you are charged a fee ranging from a few pence to a few pounds depending upon how competitive your target phrases are. This is known as the CPC (Cost Per Click). The adverts only appear in the search results for as long as you are willing to pay for the clicks. As a result of this it is vital that any PPC advertising is methodically managed to ensure that you get the maximum impact and return on your investment.

If your site requires almost immediate visibility in major search engines, Pay Per Click may be the answer. Whilst search engine optimisation will likely cost less in the long run, Pay Per Click will allow your site to appear on the first page of the search engine results within minutes.

Pay Per Click can therefore be used to complement a new natural search engine optimisation service, advertise new products, promote future events or just simply drive traffic. Whatever the objective, with meticulous PPC management you can get the results you need and within a budget your comfortable with.

At Bluefish Media our specialists can fully manage your Pay Per Click campaign for you. This Pay Per Click management service involves multiple advert creation, keyword research and selection, campaign setup, changes to adverts, setting and changing bid prices, conversion tracking and monthly report creation, in short everything you need to ensure results.