Search engine optimisation (SEO) improves the volume or quality of traffic to a website from search engines via search results. Normally, the higher a site appears in the search results list, the more traffic it will receive from the search engine, and SEO can also be used in other kinds of search such as image and industry-related searches. This provides a website with a presence.
As an online marketing strategy, SEO considers how search engines work and what people search for. Optimising a website involves editing its content and html coding to both increase its relevance to specific keywords. At Bluefish Media, we are experts in maximising your websites potential to rank higher in major search engines and ultimately drive more traffic to your site, increasing the potential of online sales.